Mastering Product-Led, Best Seller Author and Building a Visionary Business - Misfit Founders Ep 12 - Livecast X

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Episode Description

This episode is a treasure trove of insights, as we sit down with Wes Bush, founder of ProductLed and a seasoned expert in the arena of product-led growth. Wes takes us through the thrilling journey of mastering onboarding and its pivotal role in driving self-serve revenues. He also brings to light the origins of the term 'product-led' and its profound impact on his craft.

We then journey through the narrative of a solo founder who harnessed the might of product-led growth for B2B SaaS companies. Listen in as he recounts his role at Vidyard and the series of events that guided his path towards launching a successful consulting business. If you're considering remote work, you'll want to hear about the significant factor that influenced Wes's decision to start a business.

Further, we uncover the daunting fears, insecurities, and unseen battles faced by successful entrepreneurs and professionals. Wes bravely shares his struggle with relinquishing control and his fears associated with his business being solely reliant on him. Wes lets us in on his ambitious vision for his business and his goal to establish a successful practice that can thrive without his constant presence. This podcast can inspire and ignite your entrepreneurial spirit. Join us for this riveting discussion.

Episode Transcript

In the latest episode of Misfit Founders, we sat down with Wes Bush, the founder of ProductLed, a seasoned expert in the arena of product-led growth. We explored the exciting world of product-led growth, the crucial role of onboarding, and the origin of the term 'product-led'. Bush explained how mastering onboarding contributes significantly to a company's self-serve revenues and brought clarity to his work.

We delved into the narrative of a solo founder who harnessed the power of product-led growth for B2B SaaS companies. Wes recounted his role at Vidyard and the events that led to launching a successful consulting business. He expressed the desire to work remotely, a significant factor that influenced his decision to start a business.

Throughout our conversation, we uncovered the fears, insecurities, and unseen battles that successful entrepreneurs and professionals often face. Wes bravely shared his struggle with relinquishing control and his fears about his business being solely reliant on him. He also discussed the challenge of building a business around his personal brand and finding other key influencers.

Wes shares his vision on business and himself in the future. He shared his goal of creating a successful practice that can run without him and his desire to leverage content, code, people, and capital in his business.

We ended with Wes sharing his favorite quote and receiving a gift token for being a part of the Misfit Founders Guest Clan.

In this episode, we explored many aspects of entrepreneurship, including the importance of overcoming fears, harnessing your strengths, and building a visionary business. The insights shared by our guest can inspire and guide other entrepreneurs in their journey towards building successful businesses.